Nrendra Modi
PR Agency
The Modi Machine: Makeover
gurus
Narendra
Modi couldn’t have done better than PR giant APCO Worldwide to promote ‘Vibrant
Gujarat’. (IE Photo: Vishal Srivasav)
RELATED
On
December 14, 2009, public relations giant APCO Worldwide was hired to promote Narendra
Modi's investment
and development showpiece 'Vibrant Gujarat'. In the four years since, its team
of 45 experts in 20 countries has also given the Gujarat CM just the push he needed to open doors
globally.
An RTI query shows Steven King as one of the members of APCO's
"global project management team" for Vibrant Gujarat. While APCO
claims they don't work for Modi,
and that their brief is limited to promoting Gujarat as a destination for
investors, King was named as an official spokesperson for the Chief Minister in
a report by The New York Times.
For her report 'A divisive Indian official is loved by businesses'
in February 2011, NYT correspondent Heather Timmons had sought Modi's comments.
"A spokesman for Mr Modi, Steven King, with the Washington public
relations firm APCO Worldwide, wrote in an e-mail responding to questions: 'The
government has very highly developed grievance proceedings'," said the NYT
report.
The Modi government signed a deal of Rs 2.25 crore per year at the
prevailing dollar rate in 2010 with APCO. An RTI query shows that APCO's brief
was not restricted to building Gujarat as an investment destination alone.
"APCO will also gauge the tonality of coverage and identify journalists
who can further be Media Ambassadors for Gujarat. The idea is to expand and
build on the 'Friends of Gujarat' circle so as to have a sustained programme of
endorsement and outreach," the agreement stated.
A grouping of Gujaratis living abroad, Friends of Gujarat, didn't
exist incidentally at the time APCO signed the agreement. According to the
filings with US tax authorities, which can be availed from the US Internal
Revenue Service website, it was formed 10 months later, in September 2010.
Since then, Friends of Gujarat has often served as a platform to
promote Modi and his government's governance record. It was also used by the CM
to reach out to the Gujarati community in the US.
The 'Swarnim Gujarat' function held by Friends of Gujarat in New
Jersey, to mark 50 years of the state's creation, was attended by a large delegation
sent by Modi.
Last month, the 'Global Gujarati Conference' organised by
Friends of Gujarat saw addresses by Modi at multiple venues through 3D
projection. In 2011, the Canadian Friends of Gujarat sent one of the largest
delegations to Vibrant Gujarat, including a few parliamentarians.
APCO was in similar controversy over promoting notorious
Kazakhstan President Nursultan Nazarbayev through a 'Friends of Kazakhstan'
group earlier.
Lobbying disclosures made by APCO in the US show that it was in
touch with Eni Falemavaga, a member of the US House of Representatives
Committee on Foreign Affairs and a member of the Subcommittee on Asia and
Pacific, on deals with Kazakhstan as well as Malaysia.
In March this year, it was Falemavaga who strongly appealed to the
Committee on Foreign Affairs to open dialogue with Modi. While commenting on
the post-Godhra 2002 riots, Falemavaga said: "The fact remains that...
India's Supreme Court has not found any evidence against CM Modi... The US
should shift its attitude and extend a hand of friendship to Modi, just as the
European Union and the UK are doing, given that Modi is the frontrunner among
the Bharatiya Janata Party's prime ministerial candidates."
Despite emails and calls, APCO did not respond to specific queries
sent by The Sunday Express, including on Friends of Gujarat.
Apart from King, the global project management team of APCO for
Vibrant Gujarat includes Gad Ben Ari (former media advisor to ex-Israel PM
Yitzhak Rabin and ex-director general of the most powerful Jewish fund-raising
organisation, Keren Hayesod); Philippe Maze-Sencier (he earlier worked with the
European defence firm EADS and with the European Commission in Washington); and
Barry Schumacher (senior director, APCO Worldwide, and one of the foremost
Washington lobbyists).
Recently, Labour Friends of India, an outfit of the Labour Party
in the UK, invited Modi to address the House of Commons. One of the lobbyists
for Vibrant Gujarat working in the UK is Alex Bigham, political advisor to the
Labour Party.
The new work order issued to APCO in December 2011 stated that
"APCO Worldwide will promote VG 2013 Summit only internationally."
Besides, APCO was given additional responsibility of "supporting Gujarat
as tourist destination" and "attracting case-studies endorsements
from learning institutions".
In October 2012, the Gujarat Solar Park, about which Modi talks
often, was awarded 'Best Project of the Year — Medium Term Duration' by Project
Management Institute (PMI), a global organisation with presence in over 185
countries, in one such 'case-study endorsement'. APCO is also a lobbyist for
PMI.
In this dynamic and ever-changing world, Apco Worldwide
stands tall as the giant of the lobbying industry. The firm, in its own words,
offers “professional and rare expertise” to governments, politicians and
corporations, and is always ready to help clients to sail through troubled
waters in the complex world of both international and domestic affairs.
Margery Kraus founded APCO Associates in 1984 as a
subsidiary to Arnold & Porter, one of Washington's largest law firms, and
from where APCO’s name is derived. Arnold and Porter is now Israel's largest and
longest serving registered foreign agent (not that there aren’t more than a
handful of unregistered ones).
Beating the War Drum
Doing public relations for dictatorships is perhaps the more
charitable part of Apco’s activities. Apco has a battalion of pro-war lobbyists
under its wing. The firm is also a strong advocate of expanding armaments and
the US military role in world affairs. In October 2004, Apco and Kissinger
Associates (owned by Henry Kissinger) formed a strategic alliance. Beside
Kissinger Associates, Apco also built a broad network or coalition of
conservative pro-Zionist lobbyists and consultancy groups including Heritage
Foundation, Frontier of Freedom, Jewish Policy Center, etc. In the name of war
against terror, Apco helped to coordinate government communications to convince
the public of the necessity of war. Its job also included manufacturing public
opinion and feedback in supporting the war efforts. Basically it exploited
Islam-phobia in Western society to sell aggression as the solution to regain
security in the West.
In addition to supporting George Bush, Apco also defended
British Prime Minister Tony Blair’s unpopular move to enter the Iraq war. Apco
had assisted Tony Blair to consolidate the war alliance. Together with the London-based
Foreign Policy Institute, Apco prepared and published the pamphlet, ‘A Global
Alliance for Global Values’ in which Blair declared:
“We must commit ourselves to a complete renaissance of our
strategy to defeat those that threaten us.”
After the invasion of Iraq, Apco swiftly positioned itself
to help American companies plunder Iraqi wealth and resources. In May 2003,
Apco Worldwide launched a task force headed by Marc Ginsberg, the former US
ambassador to Morocco, to help U.S. clients secure contracts for Iraq’s
rebuilding.
Apco is described as a lobby firm that “specialises in
helping corporations advance their goals by manipulating legislators, and
drafting and advancing model legislation and regulations. Key tools include the
creation of business coalitions and fake, corporate-funded ‘grassroots’ groups
tailored to specific issues.”
Recently there was a report published on the importance of
finding a legal basis for an attack on Iran. Interestingly the authors, Jeffrey
H. Smith and John B. Bellinger III, lawyers at Arnold & Porter, supplied
such a basis.
Would it be too much to ask that WAPO reveal that according
to the Justice Department's Foreign Agent Registration Act section, Arnold and
Porter has been serving as Israel's registered foreign agent since June of
1964? Would it be a lot more to mention that since 2010 the firm has
been receiving a $10,000 per month retainer for advisory services and
"special projects?" Could WAPO possibly trouble itself to
inform readers that according to FARA filings the firm earned $1.2 million in
fees in 2010 alone from the Israeli government? Arnold and Porter is
now Israel's largest and longest serving registered foreign agent (not that
there aren’t more than a handful of unregistered ones).
Arnold & Porter represented several Israeli government
officials in US courts by arguing that sovereign immunity mandates provide
blanket protection from legal liability for their actions. In 2007 the firm won
dismissal of war crimes and crimes against humanity claims brought by
Palestinians against former General Security Service head Avraham Dichter. In
2005 the firm won dismissal of similar claims against Israeli Prime Minister
Ariel Sharon and other senior officials, Israeli military forces and an
intelligence agency. In 2006 Arnold & Porter also won dismissal of similar
claims focusing on a single Israeli official's actions that resulted in
civilian casualties in 1996. In 2008 Israel's Treasury paid Arnold & Porter
$483,401 to defend such actions. In the year 2010 the firm signed a renewable
contract with Israel for a $10,000 per month retainer for legal and advisory
services and "special projects" with $8,000 in allowed travel
expenses. Arnold & Porter reported $1.2 million in fees from the government
of Israel for the year 2010.
Excerpt : Smith wrote about Arnold
& Porter in his book Divert.
The Wall Street MakeOver & Sicko Attack
Hughes Hubbard and Reed is the same law firm handling the
bankruptcy of Lehman Brothers. After more than three years,
customers have yet to be made whole. There are over 7600 law firms in New York
City according to the legal web site, Martindale.com. Why SIPC has selected the
same firm for two of the largest Wall Street collapses in history is
noteworthy.
Hughes Hubbard and Reed hired the same public relations firm
to handle both the Lehman and MF Global matters, APCO Worldwide.
According to Wendell Potter, an insurance company public
relations insider and whistleblower, writing in his book Deadly Spin,
"One of the deceptive practices of which APCO has a long history is
setting up and running front groups for its clients. In 1993, Philip Morris
hired APCO to organize a front group called the Advancement of Sound
Science Coalition in response to the U.S. Environmental Protection
Agency's ruling that secondhand tobacco smoke was a carcinogen. Philip Morris
also hired APCO to manage what it called a 'massive national effort aimed at
altering the American judicial system to be more hostile toward product
liability suits' and to build a coalition to advocate for tort reform.
According to the Center for Media and Democracy, the tobacco industry paid APCO
almost a million dollars in 1995 to implement behind-the-scenes tort reform
efforts and specifically to create chapters of 'grassroots' citizens' groups
called Citizens Against Lawsuit Abuse."
Amy Goodman, host of Democracy Now!, interviewed Wendell
Potter on November 17, 2010. Potter revealed more about APCO and
front groups:
“…there was a front group that was set up called Health Care
America, and the sole purpose for it to be set up was to attack Michael Moore
[who was about to release his documentary on health care, Sicko] and to attack
the notion of a single-payer system in this country…the media contact for it
was a guy named Bill Pierce, who I had known and worked with in the past...He
was listed as a media contact, and if you called his number, you would have
reached him at his desk at APCO Worldwide… There was an article that the New
York Times wrote as a kind of a review of Sicko, not really a review but just a
story about the movie actually premiering in the U.S. in June of 2007. And the
New York Times story quoted the Health Care America spokesman as saying that
this represented a move toward socialism. And there was not an —apparently not
an attempt on the part of the reporter, or any reporter that I saw, to disclose
the fact that this was funded largely by the insurance industry.”
Watch the news here : "Push MichaelMoore Off a Cliff": Health Insurance
Whistleblower Wendell Potter DetailsHow the Industry Attacked Michael Moore’s
Film Sicko
In the same month that Corzine was hired by MF Global, March
2010, there were confirmed news reports that APCO Worldwide had been hired by
the Financial Services Roundtable, a Wall Street trade group, to promote the
image of Wall Street as trustworthy.
APCO in its own words
"APCO is proud of its work over the past 25 years
providing strategic communication services to many governments, including the Government
of Malaysia. APCO has also provided services to many of the world's leading
companies and to international institutions such as the World Bank, United
Nations, the European Commission and ASEAN, among others."
What they fail to mention is that those strategies are
devised by their International Advisory Council Members such as Aleksander
Kwasniewski (former president of Poland), Itamar Rabinovich (Israel's former
Ambassador to the United States and former Chief Negotiator with Syria in the mid
1990's), Timothy Roemer (former US ambassador to India, who is now on New Delhi
and Mumbai's key staff) and others who are interestingly members of the Bilderberg
Group and the Trilateral Commission.
The Zionist Connection
The name Apco Worldwide suddenly gained fame (or notoriety)
in Malaysia after Opposition Leader Anwar Ibrahim drew comparison of the firm's
image-building campaign for its Malaysian client to a similar campaign by the
Israeli government.
Anwar in his speech in the Dewan Rakyat on March 17 said
that Prime Minister Najib Abdul Razak's 1Malaysia concept was actually an
imitation of the 'One Israel' concept of the Zionist regime, who
is also a client of Apco.
Among Apco's speciality is to help its clients to
"navigate the complex and often converging worlds of business, industry
and finance, media, public opinion and society, and government and public
policy."
Besides Apco, Kraus also helped found and develop the Close
Up Foundation, an educational foundation sponsored in part by the US Congress.
But Kraus is also active in other organisations which are less educational in
nature, such as chairing the advisory board of Group Menatep, a Russian holding
company, and being involved in Teuza Fund, a venture capital fund publicly
traded in Israel's Tel Aviv stock exchange.
Within Apco, 50 individuals sit in its powerful
International Advisory Council. They comprise of former politicians, business
leaders and diplomats. At least three among them, Itamar Rabinovich, Shimon
Stein and Doron Bergerbest-Eilon, are individuals who are directly linked to
Israel and its notorious political and military institutions.
Rabinovich was the Israeli ambassador to the US, and acted
as the Zionist regime's chief negotiator with Syria during the era of Yitzhak
Rabin. A former president of the Tel Aviv University, Rabinovich is also the
chairman of the Israeli-based Dan David Foundation, named after a Romanian-born
Jewish philanthropist who was active in the Zionist youth movement of the
1940s.
Shimon Stein served as the Israeli ambassador to Germany,
and according to Apco's website, follows "a long and distinguished career
in the Israeli government and Foreign Service". Later, he served as
minister-counselor for political affairs for the Israeli embassy in Washington.
Doron Bergerbest-Eilon is the former head of the protection
and security division and a senior security official of the Israeli Security
Agency (ISA), a position equivalent to the rank of Major General. In May 2005,
Bergerbest-Eilon was awarded with The Director’s Recognition Award, the US
Secret Service director’s highest commendation. Among his expertise listed
are Security and Defence, with Singapore as one of his
"regions of expertise".
Apco’s involvement in various intelligence and security-related
projects is done through its strategic partner and sister
company Asero Worldwide. While Apco’s expertise is in the
field of communications, Asero specializes in homeland security and risk
management consultancy.
Ken Silverstein, the editor of Harper’s Magazine (June 30,
2007) described Apco lobbyists as the “crucial conduit through which
pariah regimes advance their interests in Washington”. He exposed
APCO’s specialised experience in working on behalf of authoritarian regimes
such as Kazakhstan, Azerbaijan, and Turkmenistan.
Apco and Asero have many overlapping consultants and
management members. For example, Doron Bergerbest-Eilon who sits on Apco’s
International Advisory Council was also founder and president of Asero
Worldwide.
Mara Hedgecoth, the daughter of Apco
CEO and President Margery Kraus also sits in Asero as Vice President. At the
same time, Mara Hedgecoth also serves as Vice President and Director in Apco
Worldwide.
ASERO’s (MOSSAD) Management Team :
Asero is almost like a retirement home for ex-Mossad and
ex-Shabak secret services officials.
David Harel - Managing
Director and Vice President, Israel. Former head of international relations for
the protection and security division of the Israeli Security Agency
Oded Raz -
Vice President, Former Senior ranking security official of the Israeli Security
Agency
Gadi Kalai –
Director, Former Regional Security Manager (RSO) of the Israeli Security Agency
(ISA)’s North Region
One of Apco’s favorite legislators is Senator Joe
Lieberman, who is a staunch supporter of military aid to Israel.
Lieberman’s wife, Hadassah was Apco’s leading lobbyist for health care and
pharmaceuticals clients.
MODI Makeover
Adolf Hitler was a brilliant propagandist. Narendra Modi too
believes in the power of image. This is probably why the chief minister hired a
US lobbying firm which has serviced clients like former Nigerian dictator Sani
Abacha and President-for-life of Kazakhstan Nursultan Abishuly Nazarbayev.
This Washington-based firm, Apco Worldwide, was hired by
Modi sometime in August 2007, in the run-up to an important Assembly election,
to improve his image before the world community. Among its recent clients are
Mikhail Khodorkovsky, a former Communist youth leader-turned-Russian billionaire
with mafia links.
The firm has a distinction of taking contracts of boosting
images of leaders who fell out of favour of their followers.
On the face of it Apco Worldwide's
brief is to build and sell Brand Gujarat to the international community. APCO,
through its 32 offices across the globe, has been promoting Gujarat as a great
investment destination. APCO has also been managing Modi’s own behaviour and
projection, for which the cost has been over $25,000 per month since 2007.
“Although TIME's cover story is not an endorsement, it
contains inaccuracies, half-truths and glaring omission of pertinent details on
Mr. Modi's tenure as Chief Minister. These betray its real objective - an
attempt by APCO Worldwide, Modi's PR firm in Washington DC – to combat negative
coverage of their client's documented connivance in gross human rights
violations, in order to project him as a Prime Ministerial candidate,"
said Mr. Shaheen Khateeb, President of IAMC.
"Mr. Narendra Modi as the
potential Prime Minister of India is a diplomatic and moral conundrum for the
United States and other countries of common human values," added Mr.
Khateeb.
APCO Worldwide’s Plan for India
According to APCO Worldwide :
After a series of significant policy changes that started in
1991, India today is a trillion-dollar market with an enviable rate of GDP
growth. India’s economy is fuelled by the combination of a large services
sector, a strong and diversified manufacturing base and a significant
agricultural sector that continues to provide a framework for the growth of the
domestic economy. The country’s resilience in weathering the recent global
downturn and financial crisis has made governments, policy-makers, economists,
corporate houses and fund managers believe that India can play a
significant role in the recovery of the global economy in the months and years
ahead.
Today, India plays an increasingly important role in global
geopolitics – not only as the world’s largest democracy, but also as an
economic powerhouse that is coming into its own.
The 6 key industries they’re focusing on are :
1. ENERGY AND RENEWABLES
2. FOOD, CONSUMER PRODUCTS AND RETAIL
3. INFORMATION AND COMMUNICATIONS TECHNOLOGIES AND ENTERTAINMENT
4. BANKING, FINANCIAL SERVICES AND INSURANCE
5. HEALTH CARE
6. SERVICES TO GOVERNMENTS
1. ENERGY AND RENEWABLES
2. FOOD, CONSUMER PRODUCTS AND RETAIL
3. INFORMATION AND COMMUNICATIONS TECHNOLOGIES AND ENTERTAINMENT
4. BANKING, FINANCIAL SERVICES AND INSURANCE
5. HEALTH CARE
6. SERVICES TO GOVERNMENTS
For Your Eyes Only
The best way one can surmise the
working methodology of APCO Worldwide is aptly portrayed in the Bond
movie Quantum of Solace’s character Dominic Greene and his Quantum
organization.
Dominic Greene : Well,
look at what we did to this country. The Haitians elect a priest...who decides
to raise the minimum wage...from 38 cents to $1 a day. It's not a lot, but it's
enough to upset the corporations...who were here making T-shirts and running
shoes. So they called us, and we facilitated a change.
General Medrano : The
difference is, my country's not some flyspeck...in the middle of the Caribbean.
DG : But
we've already begun destabilizing the government. We'll supply the private
security. We'll pay off the right officials, and we have 26 countries...ready
to officially recognize...your new Bolivian Government.
You want your country back. My organization can give it to
you...
within the week.
You should know something about me
and the people I work with. We deal with the left and the right, dictators or
liberators. If the current president had been more agreeable, I wouldn't be
talking to you. So if you decide not to sign, you'll wake up with your balls in
your mouth and your willing replacement standing over you...if you doubt that,
then shoot me, take that money and have a good night's sleep.
Report By :
SHELLEY KASLI
REFERENCES :
Providing a legal basis to attack Iran
HP Adviser APCO Built Crisis Unit Handling Vioxx, Ford
MF Global: The Untold Story of the Biggest Wall Street
Collapse Since Lehman
Aleksander Kwaśniewski - Bilderberger - International
Advisory Council Members
How APCO wants to push everyone off a cliff.
Getting to know Apco and its Israeli links
How APCO transformed a mass murderer into a 'messiah'
Modi gets PR firm Apco Worldwide to hardsell Vibrant Gujarat
Apco: In mercenaries we trust
The growth of Fascism in India and Israel
APCO Worldwide India Brochure
Labels: Bilderberg, India, Israel, Mechanics of
Narendra Modi's PR agency : APCO Worldwide, Mechanics of
Narendra Modi's PR agency : APCO Worldwide - Orchestrating our Future,MOSSAD
1.
Idiot.. its not NaMo's personal PR agency. Its an agency
hired for Gujarat's showpieces like Vibrant Gujarat and GIDC. With all the
false-negative campaign against him in the biased Indian media, how can he
possibly get to build the state's image? He has done the best thing- using
innovative approach to build his state's image.
Get your brain operated (if you have one), or else you will end up becoming another educated terrorist.
Get your brain operated (if you have one), or else you will end up becoming another educated terrorist.
Reply
Replies
1.
In indulging with the ad hominem attack instead of focusing
on the subject matter you've displayed your own education my friend.
2.
yes mr antarjala.its very easy for aryans to brand a person
like shelley as terrorist and calling modi a reformist.
2.
Finally the reporters are getting the whole picture...
Flacking for Gujarat, Washington lobby Apco also deflects flak for Narendra Modi
http://economictimes.indiatimes.com/news/politics-and-nation/flacking-for-gujarat-washington-lobby-apco-also-deflects-flak-for-narendra-modi/articleshow/17527297.cms
Flacking for Gujarat, Washington lobby Apco also deflects flak for Narendra Modi
http://economictimes.indiatimes.com/news/politics-and-nation/flacking-for-gujarat-washington-lobby-apco-also-deflects-flak-for-narendra-modi/articleshow/17527297.cms
Reply
3.
How an American lobbying company Apco Worldwide markets
Narendra Modi to the world
http://economictimes.indiatimes.com/news/news-by-company/corporate-trends/how-an-american-lobbying-company-apco-worldwide-markets-narendra-modi-to-the-world/articleshow/17537402.cms?curpg=4
http://economictimes.indiatimes.com/news/news-by-company/corporate-trends/how-an-american-lobbying-company-apco-worldwide-markets-narendra-modi-to-the-world/articleshow/17537402.cms?curpg=4
Reply
4.
Sweet Deals Are Made Of Gas
A dubious company registered in Barbados will enjoy a windfall of Rs 20,000 crore at the cost of Gujarat taxpayers
http://tehelka.com/story_main54.asp?filename=Ne081212Coverstory.asp
A dubious company registered in Barbados will enjoy a windfall of Rs 20,000 crore at the cost of Gujarat taxpayers
http://tehelka.com/story_main54.asp?filename=Ne081212Coverstory.asp
Reply
5.
I like Mr Narendra Modi Most because he has shown results of
improvement which others only talk about .......
narendra modi biography
narendra modi biography
Reply
6.
The best way one can surmise the working methodology of APCO
Worldwide is aptly portrayed in the Bond movie Quantum of Solace’s character
Dominic Greene and his Quantum organization.
Public Relations
Public Relations
Reply
7.
Ha ha ha, Nice work Dude
We need people like you in our Democracy.
Keep playing your part in the success story called "Narendra Modi".
He will succeed but if he prove to be Another MMS we will bring his Image and Him Down.
We need people like you in our Democracy.
Keep playing your part in the success story called "Narendra Modi".
He will succeed but if he prove to be Another MMS we will bring his Image and Him Down.
Congratulation for nice work.
Reply
8.
Can i share your article on a facebook page for the general
public?
Thanks.
Thanks.
Reply
Replies
1.
Sure Mr Lal
9.
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Reply
Replies
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