Monday, 13 March 2017

BJP’s election strategy

BJP’s election strategy: 900 rallies, 67,000 workers, 10,000 WhatsApp groups and chopper landings

http://indianexpress.com/elections/bjps-election-strategy-900-rallies-67000-workers-10000-whatsapp-groups-chopper-landings-4565757/

After winning a record 221 seats in 1991, primarily due to the ‘Ram Janmabhoomi’ movement, the saffron party’s seat-share had witnessed a steady decline.
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Written by Lalmani Verma | Lucknow | Published:March 12, 2017 5:39 am
 election results 2017, BJP, BJP elections, Bhartiya janata party, amit shah, Narendra Modi, Modi, PM Modi, Rajnath singh, keshav prasad Maurya, election campaigns, BJP election rallies, BJP campaigns, ram mandir, ram temple, Uttar pradesh, UP polls 2017, UP election results, UP BJP, india news, indian epxress news On November 12, party president Amit Shah interacted with youths via video conferencing. (Source: PTI photo)
Spurred by its extraordinary performance in the 2014 Lok Sabha polls, the BJP had started preparing for this Assembly election as early as two years ago, strengthening its organisation upto the booth level and starting campaigns. Its strategy paid off on Saturday, when it won majority after 26 years. According to party leaders, the poll gameplan was planned and executed under the supervision of BJP president Amit Shah, state in-charge Om Mathur, state party president Keshav Prasad Maurya and state general secretary (organisation) Sunil Bansal. After winning a record 221 seats in 1991, primarily due to the ‘Ram Janmabhoomi’ movement, the saffron party’s seat-share had witnessed a steady decline. In the following state elections, it won 174 seats in 1996, 88 seats in 2002, 51 seats in 2007, and 47 seats in 2012.
Celebrations Begin Outside BJP Headquarters As Saffron Wave Set To Sweep U.P

The party kicked off the campaigning process with the ‘Dhamma Chetna Yatra’ on April 24 last year. Led by Dhamma Viriyo, a Buddhist monk and former MP, the yatra moved through the Dalit-OBC pockets of 175 Assembly constituencies, proclaiming support for Prime Minister Narendra Modi and his initiatives. Starting from Sarnath, the yatra concluded in Kanpur in October with a rally addressed by BJP national president Amit Shah. During the yatra, 453 meetings were organised at different locations.
“The Dhamma Chetna Yatra was the first major step BJP took to hit Mayawati’s Dalit vote bank. The focus was on Jatavs, who used to be traditional voters of BSP,” said a senior BJP leader, who was part of the strategists’ team.
In the meantime, the party also organised a campaign for registration of new voters from September 1 to 17, during which it got 9.14 lakh youths registered as voters. It had set up 6,235 camps in colleges and public places for registration.
On November 5, the ‘Parivartan Yatras’ started from four places — Saharanpur, Jhansi, Ballia and Sonbhadra — passing through all 403 Assembly segments and concluding in Lucknow on December 24 in form of a roadshow. BJP state spokesperson Chandra Mohan claimed that through these four yatras, party leaders reached out to around 50.65 lakh people across the state, informing them of the “achievements of the Narendra Modi government and the policies of BJP”.
Another stategy to connect with young voters was the setting up of 1,650 ‘College sabhas’. BJP had deputed 2,058 “college ambassadors” for executing the task. On November 12, party president Amit Shah interacted with youths via video conferencing. A similar programme called ‘Udaan’ was organised on January 6, through which Union Minister Smriti Irani spoke to women and girl students. The party also organised 88 ‘Yuva Sammelans’ to woo the youth.
Likewise, 77 ‘Mahila Sammelans’ were organised in all districts to target women. To attract OBC voters, the BJP held 200 ‘Pichhda Varg Sammelan’, in which party leaders addressed meetings with OBCs. To reach out to SC/ST voters, 18 ‘Swabhiman Sammelans’ were organised. Fourteen ‘Vyapari Sammelans’ were held to focus on the traders’ fraternity.
Behind the party’s omnipresence on social media were a number of coordinated teams. At the state level, it formed a 25-member team of information technology experts. Six regional unit-level teams had 21 members each, 90 district units had 15-member teams, while each Assembly constituency had a team of 10 members each. These teams formed a whopping 10,344 WhatsApp groups to circulate audio and video clips among party members, and operated four Facebook pages — ‘BJP4UP’, ‘Uttar Dega Uttar Pradesh’, ‘Ab Maaf Karo Sarkar’ and ‘UP Ke Mann ki Baat’.
Before election dates were announced, BJP also engaged 33 MPs to move in 92 Assembly segments and address 263 public meetings there.
Under ‘UP Ke Mann ki Baat’, BJP moved 75 video vans to collect feedback from people and gauge their expectations from the government. On the basis of this feedback, it drafted its election manifesto. The party also formed a research team that identified important issues for each Assembly constituency and drafted a manifesto for each seat.
Important points for speeches were sent to all leaders to use during rallies.
From November 20, 2016, to January 29 this year, BJP organised ‘Kamal Melas’ in 34 districts, where the Centre’s schemes were highlighted through exhibitions, posters and videos. For farmers, BJP first organised 3,564 ‘Alaao sabha’ (bonfire meetings), starting January 11, and then ‘Maati Tilak Pratigya Rally’ — where BJP MPs and MLAs applied ‘tilaks’ of soil on their foreheads pledging to fulfil farmers’ wishes — in all 75 districts. Under the ‘Booth Vijay Abhiyan’, the party distributed voter slips to every household with an appeal for the local candidate.
During campaigning, BJP organised 900 election rallies, 23 of which were addressed by Modi. In every Assembly segment, it organised 2 to 4 public meetings. “As an attractive feature, the party ensured that its leaders reach each constituency by helicopter,” said a BJP leader.
Vijay Bahadur Pathak, the party’s state general secretary, “People maintained faith in the work of Prime Minister Narendra Modi. Also, organisational cadre was prepared for executing the party’s campaigns and programmes.”
“The party ensured that none of its leaders made controversial remarks,” said another leader.
Organisational level
At the organisational level, the party had 2.03 crore new members during the ‘special membership campaign’ during the past year. It maintained a database of 1.8 crore members with their names and addresses. Among these members, 67,000 became active workers. Moreover, 1,025 training camps were organised for training nearly 88,000 workers in the party’s ideologies and policies.
For each of the 1,47,401 polling booths in the state, the BJP formed a booth committee of 10 to 21 members each. It organised meetings of booth presidents of all six regional units, which were addressed by Amit Shah. It held 389 Assembly meetings of 88,253 booth presidents.
The fund for party programmes — Rs 16.91 crore — was collected from members under the ‘Ajeevan Sahyog Nidhi’ campaign.
BJP also regularly made complaints and demands to the Election Commission on different issues. “That was done strategically so that the authorities at district-level follow rules and conduct polls fairly,” said BJP election management in-charge JPS Rathore. Visits of party leaders for election meetings were decided by the party state headquarters according to the caste equation of each constituency. For the first time, BJP organised a press conference of fireband leader Yogi Adityanath.
“The party also kept all senior leaders in good humour and did not give them the opportunity to speak against it. Sons of several senior leaders were given tickets to keep them happy and busy in respective constituencies,” said a BJP leader.

Majoritarianism

Majoritarianism


From Wikipedia


Majoritarianism is a traditional political philosophy or agenda that asserts that a majority (sometimes categorized by religion, language, social class, or some other identifying factor) of the population is entitled to a certain degree of primacy in society, and has the right to make decisions that affect the society. This traditional view has come under growing criticism and democracies have increasingly included constraints in what the parliamentary majority can do, in order to protect citizens' fundamental rights.[1]
This should not be confused with the concept of a majoritarian electoral system, which is a simple electoral system that usually gives a majority of seats to the party with a plurality of votes. A parliament elected by this method may be called a majoritarian parliament (e.g., the Parliament of the United Kingdom and the Parliament of India).
Under a democratic majoritarian political structure, the majority would not exclude any minority from future participation in the democratic process. Majoritarianism is sometimes pejoratively referred to by its opponents as “ocholocracy” or “tyranny of the majority”. Majoritarianism is often referred to as majority rule, which may be referring to a majority class ruling over a minority class, while not referring to the decision process called majority rule.
Contents  [hide]
1       Concept in depth
2       Types
3       History and legacy
4       Reform and backlash
5       See also
6       References
Concept in depth[edit]
Advocates of majoritarianism argue that majority decision making is intrinsically democratic and that any restriction on majority decision making is intrinsically undemocratic. If democracy is restricted by a constitution which cannot be changed by a simple majority decision then yesterday's majority is being given more weight than today's. If it is restricted by some small group, such as aristocrats, judges, priests, soldiers, or philosophers, then society becomes an oligarchy. The only restriction acceptable in a majoritarian system is that a current majority has no right to prevent a different majority emerging in the future (this could happen, for example, if a minority persuades enough of the majority to change its position). In particular, a majority cannot exclude a minority from future participation in the democratic process. Majoritarianism does not prohibit a decision being made by representatives as long as this decision is made via majority rule, as it can be altered at any time by any different majority emerging in the future.
One critique of majoritarianism is that systems without supermajority requirements for changing the rules for voting can be shown to likely be unstable.[2] Among other critiques of majoritarianism is that most decisions in fact take place not by majority rule, but by plurality, unless the voting system artificially restricts candidates or options to two only.[3] In turn, due to Arrow's paradox, it is not possible to have plurality voting systems with more than two options that retain adherence to both certain "fairness" criteria and rational decision-making criteria.[3]
Types[edit]
Majoritarianism, as a concept of government, branches out into several forms. The classic form includes unicameralism and a unitary state.
Qualified majoritarianism is a more inclusionary form, with degrees of decentralization and federalism.
Integrative majoritarianism incorporates several institutions to preserve minority groups and foster moderate political parties.[4]
History and legacy[edit]
There are relatively few instances of large-scale majority rule in recorded history, most notably the majoritarian system of Athenian democracy and other ancient Greek city-states. However, some argue that none of those Greek city-states were truly majority rule, particularly due to their exclusion of women, non-landowners, and slaves from decision-making processes. Most of the famous ancient philosophers staunchly opposed majoritarianism, because decisions based on the will of the uneducated and uninformed 'masses' are not necessarily wise or just. Plato is a prime example with his Republic, which describes a societal model based on a tripartite class structure.
Anarchist anthropologist David Graeber offers a reason as to why majority democratic government is so scarce in the historical record. "Majority democracy, we might say, can only emerge when two factors coincide: 1. a feeling that people should have equal say in making group decisions, and 2. a coercive apparatus capable of enforcing those decisions." Graeber argues that those two factors almost never meet: "Where egalitarian societies exist, it is also usually considered wrong to impose systematic coercion. Where a machinery of coercion did exist, it did not even occur to those wielding it that they were enforcing any sort of popular will."[5]
Majoritarianism (as a theory), similar to democracy, has often been used as a pretext by sizable or aggressive minorities to politically oppress other smaller (or civically inactive) minorities, or even sometimes a civically inactive majority (see Richard Nixon's reference to the "Silent Majority" that he asserted supported his policies).
This agenda is most frequently encountered in the realm of religion: In essentially all Western nations, for instance, Christmas Day—and in some countries, other important dates in the Christian calendar as well—are recognized as legal holidays; plus a particular denomination may be designated as the state religion and receive financial backing from the government (examples include the Church of England in England and the Lutheran Church in the Scandinavian countries). Virtually all countries also have one or more official languages, often to the exclusion of some minority group or groups within that country who do not speak the language or languages so designated. In most cases, those decisions have not been made using a majoritarian referendum, and even in the rare case when a referendum has been used, a new majority is not allowed to emerge at any time and repeal it.
Reform and backlash[edit]
Globe icon.
The examples and perspective in this article may not represent a worldwide view of the subject. You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. (October 2010) (Learn how and when to remove this template message)

This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2010) (Learn how and when to remove this template message)
TYRANNY OF THE MAJORITY.[6]... In America the majority raises formidable barriers around the liberty of opinion; within these barriers an author may write what he pleases, but woe to him if he goes beyond them.
— Alexis de Tocqueville, Democracy in America, Volume I, Chapter XV (1835)
In recent times—especially beginning in the 1960s—some forms of majoritarianism have been countered by liberal reformers in many countries[clarification needed]: in the 1963 case Abington School District v. Schempp, the United States Supreme Court declared that school-led prayer in the nation's public schools was unconstitutional, and since then many localities have sought to limit, or even prohibit, religious displays on public property.[clarification needed] The movement toward greater consideration for the rights of minorities within a society is often referred to as pluralism.[clarification needed]
This has provoked a backlash from some advocates of majoritarianism, who lament the Balkanization of society they claim has resulted from the gains made by the multicultural agenda; these concerns were articulated in a 1972 book, The Dispossessed Majority, written by Wilmot Robertson. Multiculturalists, in turn, have accused majoritarians of racism and xenophobia.[citation needed]
See also[edit]
icon  Politics portal
Argumentum ad populum
Collectivism
Consensus decision-making
Consensus democracy
Direct democracy
Minoritarianism (opposite)
Minority rights
Popular democracy
Supermajority
Tyranny of the majority
Utilitarian ethics



Democracy versus majoritarian will
Suhrith Parthasarathy 

FEBRUARY 28, 2014 00:25 IST
UPDATED: MAY 23, 2016 17:43 IST

To restore India as a liberal democratic nation, it will require more than a mere conduct of regular, supposedly free and fair, elections. We will need to shift the goalposts of our attentions to the fundamental tenets that make a democracy

It is disappointing, and even condemnable, that Penguin India capitulated to pressure from the Hindu far right in deciding to pulp all remaining copies of Wendy Doniger’s book The Hindus: An Alternative History. Penguin’s claims that Indian law — particularly Section 295A of the Indian Penal Code — makes it “difficult for any Indian publisher to uphold international standards of free expression without deliberately placing itself outside the law,” is only partially correct. The law on the subject is often onerous, and the courts’ interpretation of it is frequently inconsistent making the battle for free speech not only a difficult one, but also impossible to predict. Yet, by all reasonable accounts, Ms Doniger’s book, even if a most conservative reading of the law were employed, would not have been injuncted from publication. What’s more, the chances of Penguin and the author facing prosecution under Section 295A were distant and implausible. The publisher’s reasons for settling, therefore, appear, at best, insincere.

Individual’s right and larger society
But, read together with, among other incidents, Bloomsbury India’s decision this past January to withdraw copies of The Descent of Air India, after a complaint for defamation filed by Union Minister Mr. Praful Patel, Penguin’s choice foretells a dangerous future: one in which publishers are unwilling to fight the law’s evils. It seems even the supposed vanguards of free speech are losing faith in the state that we live in — a democracy which suffers from an ingrained illegitimacy, where a person’s right to free speech is limited by the majority’s perceived levels of tolerance. To restore India as a liberal democratic nation, it will require more than a mere conduct of regular, supposedly free and fair, elections. We will need to shift the goalposts of our attentions to the fundamental tenets that make a democracy; our political debate must subsume the philosophy of rights.

It is easy enough to begin any discussion on this matter with the Constitution of India as anchor, for subject to certain limitations it grants a right to freedom of speech and expression. But, we would do well to set aside the document for a moment, and think about what rights a democracy, properly understood, must guarantee. Our tendency, unfortunately, is to often think of democracy as a form of majoritarianism, where the will of the greatest number ought to always prevail; we, therefore, seek to balance an individual’s right with the supposed interests of the larger society. If restricting certain speech would make the majority of us happy, then such societal happiness, it is argued, would constitute good reason for restricting such speech. But this model for framing the purport of our moral rights, as the legal philosopher Ronald Dworkin, among others, argued, is fundamentally flawed. It does not comprehend what democracy, which at its heart is an interpretive concept, really means.

If democracy were to be a truly legitimate form of government, it must contain certain inherent value; and since it is difficult to argue that majoritarianism has any such value over and above its ability to institutionalise the larger goals of a legitimate government, we must reject any definition of democracy that rests purely on the rule of the majority. In other words, democracy cannot be considered an end by itself, but must represent a means to attain justice. In order to be genuinely participatory, democracy must entail more than just a commitment to elections; it must treat certain fundamental rights as distinct and incapable of being transgressed purely on the caprice of the majority.

Our greatest failing as a nation is to allow whimsical decisions of the majority to override the most fundamental moral rights that we enjoy as citizens. When the Indian Constitution says, as it does in Article 19(1)(a), that citizens have a right to freedom of speech and expression, it is memorialising a particular moral right. The limitations that it places on this right through Article 19(2) by allowing the State to make reasonable restrictions in the interests, among other things, of public order, decency or morality, are therefore to be invoked only when compelling reason is presented. The question is: what constitutes compelling reason?

The grounds that the Constitution of India provides in Article 19(2), as its text says, ought to be reasonable. And what is reasonable is to be tested not on the threshold of majoritarian will, but on larger, scrupulous standards. For example, it would be reasonable to constrain speech if it is absolutely apparent that such speech would incite the committing of an offence. Such a test was, in fact, devised by the U.S. Supreme Court in the famous Brandenburg v. Ohio case: it is only speech that incites “imminent lawless action,” the court held, which is constitutionally unprotected.

Extending American law to the Indian context is often frowned upon, especially in the context of free speech, given that the U.S. Constitution contains no equivalent of Article 19(2). But it is important to bear in mind that both the First Amendment of the U.S. Constitution (which for many decades was thought only to be a bar against prior restraint of speech) and Article 19(1)(a) of the Indian Constitution are abstract expositions of the same moral principle. The restrictions that Article 19(2) imposes are, therefore, to be interpreted on the touchstone of the same moral guidelines. It is no doubt true that according free speech an absolute status, as in America, can give rise to a number of problems, where the inherent value of speech is lost. For example, the U.S. Supreme Court, seemingly with a view to uphold the First Amendment, allows big corporations to spend unlimited funds on political advertising, thereby treating companies on a par with real people. Free speech must unquestionably partake more than the ability of the wealthy to speak, and the state has an important role to play in achieving this goal. But the restrictions that the Indian government often places on speech have little to do with such concerns of equality.

On the contrary, speech is limited in the supposed interest of the majority on a utilitarian assumption that such restriction benefits the interests of the larger society. Where the impact of a certain speech is uncertain, the benefit of doubt must be accorded to the speaker; any divergent, utilitarian argument would run counter to the theory of rights. Unfortunately, the Indian Supreme Court — and concomitantly the courts below it — allows our right to freedom of speech to wither at the first expression of an objection, where violence is implausible let alone being imminent.

This is not to suggest that the Supreme Court has never upheld the right to free speech. There have been plenty of instances where the court has overturned bans on books, movies and other forms of expressions. If Penguin had indeed lost in the trial court, it is reasonable to presume that the higher judiciary would have overturned any injunction. But, collectively, the Supreme Court’s jurisprudence in allowing speech to thrive is so poor as to make the prospect of restraining prior governmental action or more principled decisions from the lower judiciary an abandoned dream. The court seems to lack the philosophical bent of mind to consider certain rights as inviolable, as superior to the impulses of the majority.

Justifying totalitarian power
Take, for example, its decision in 2007 in Sri Baragur Ramachandrappa and others v. State of Karnataka and others. Here, the State government had issued a notification banning Dharmakaarana, a Kannada novel by Dr. P.V. Narayana on grounds that certain paragraphs in the book were objectionable, purportedly probing the character of Akkanagamma, the elder sister of the 12th century saint, Basaveshwara. The Supreme Court, contrary to questioning the government’s legitimacy in banning the book on dubious grounds that it hurt the sentiments of the “Veerashaivas,” when there was no threat of any violence, struck a dagger into the heart of free expression in India. What’s more, inexplicably, the court suggested that the onus to dislodge and rebut the government’s opinion that the offending publication was offensive lay on the novelist. This was a case of the Supreme Court justifying a totalitarian power at the hands of the state at the cost of our most fundamental rights. Regrettably, the decision is no aberration, but is symptomatic of the general approach of the apex court. That the decision represents the law of the land was made clearer when the Bombay High Court, in 2010, relied on the decision to uphold a ban on a book, Islam: A Concept of Political World Invasion …. Here, the court was unequivocal in holding that there needs to exist no clear and present danger to justify a ban on speech. It suffices to show, the court wrote, that “the language of the writing is of a nature calculated to promote feelings of enmity or hatred.”

The Supreme Court in framing its jurisprudence on free speech from the perspective of restrictions as opposed to the inviolability of the right has ensured that laws that are blatantly anti-democratic are allowed to stand. In the process, speech, which, in fact, incites offence, goes unpunished, while speech, which is found offensive by a given majority, is constrained on ambiguous grounds. What the court has effectively done is to say the government is entitled to bar speech when it believes that such constraints would benefit the community as a whole. These developments threaten not merely liberty, but democracy too. It is, perhaps, time we took our rights seriously.


(Suhrith Parthasarathy is an advocate in the Madras High Court.)